The Conception and Design of a Marketing Demand and Supply of the Accounting Information. The Bookkeeping and the Accounting Services in the Marketing Services’ Process

The article having as theme "The marketing conception and design of the supply and demand for accounting information. Bookkeeping and accounting services marketing process”, brings into the reader’s attention the aspects of an intense connection between accounting and marketing in the current context.

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Year of publication:	2013
Authors:	Jalba, Luminiþa Georgeta
Published in:	Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 5.2013, Special 1, p. 82-86
Publisher:	Facultatea de Finante, Banci si Contabilitate
Subject:	Accounting \| marketing \| policy marketing \| marketing mix \| price policy \| product policy \| distribution policy \| promotion policy \| accounting outsourcing

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M41 - Accounting
Source:	RePEc - Research Papers in Economics

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