The conceptual bases of introduction of foresight marketing into business management
Olga Verdenhofa, Mykola V. Afanas'jev, Anastasiia Panchuk, Iuliia Kotelnykova, Ganna Chumak
| Year of publication: |
2018
|
|---|---|
| Authors: | Verdenhofa, Olga ; Afanas'jev, Mykola V. ; Panchuk, Anastasiia ; Kotelnykova, Iuliia ; Chumak, Ganna |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 3, p. 163-173
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| Subject: | conceptual model | foresight | foresight marketing | management | strategic marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Prognoseverfahren | Forecasting model | Marketing | Innovation | Prognose | Forecast | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in ukrainischer Sprache |
| Other identifiers: | 10.21511/ppm.16(3).2018.13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987388