The congruence of store image and self image as it relates to store loyalty
[von] Danny N. Bellenger; Earle Steinberg; Wilbur W. Stanton
| Year of publication: |
1976
|
|---|---|
| Authors: | Bellenger, Danny N. ; Steinberg, Earle ; Stanton, Wilbur W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 52.1976, 1, p. 17-32
|
| Subject: | Verbraucher | Marktforschung | Absatzpolitik | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001896032