The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
C. Whan Park, Joseph R. Priester, Deborah J. MacInnis, and Zhong Wan
| Year of publication: |
2009
|
|---|---|
| Authors: | Park, C. Whan ; Priester, Joseph R. ; MacInnis, Deborah J. ; Wan, Zhong |
| Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 327-341
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003915633