The consequences of consumers' use of pre-existing social relationships to make purchases
Bryan R. Johnson; William T. Ross Jr.
| Year of publication: |
2014
|
|---|---|
| Authors: | Johnson, Bryan R. ; Ross, William T. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 3, p. 207-242
|
| Subject: | commercial friendships | customer relationship management | marketing relationships | noncommercial relationships | pre-existing relationships | relationship marketing | social capital | social relationships | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Sozialkapital | Social capital | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490473