THE CONSISTENCY AND THE QUALITY OF TOURISM SERVICES IN GUESTHOUSES FROM VAMA AND POJORITA AREA

The fact that tourists who visit Bucovina relate more and more to quality standards promoted by the EU, forces the guesthouses administrators to point a big part of their attention towards creating a memorable holiday atmosphere. Since we intend, periodically, to check the balance of power between visitors' expectations and what the area can offer in terms of tourism, the accommodations from Vama and Pojorîta – Bucovina’s standard in hospitality - were subjected to a careful qualitative analysis, in the period April-May 2014. Although we could highlight a number of positive aspects on the local hospitality, cleanliness and the traditional aspects present in the guesthouses, some improvements regarding mainly the qualifications and fidelity of staff, touristic signalling and accessibility, leisure diversification, feedback and inducting a home sentiment to tourists are, however, required.