The constraints experienced and negotiation strategies attempted by nonparticipants of a festival event
Year of publication: |
2014
|
---|---|
Authors: | Boo, Soyoung ; Carruthers, Cynthia P. ; Busser, James A. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 1/2, p. 269-285
|
Subject: | Event constraints | constraint negotiation | event nonparticipants | festivals | Großveranstaltung | Big event | Event-Marketing | Event marketing | Sportveranstaltung | Sport event | Verhandlungen | Negotiations | Theorie | Theory |
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