The construal (in)compatibility effect : the moderating role of a creative mind-set
Xiaojing Yang; Torsten Ringberg; Huifang Mao; Laura A. Peracchio
| Year of publication: |
2011
|
|---|---|
| Authors: | Yang, Xiaojing ; Ringberg, Torsten ; Mao, Huifang ; Peracchio, Laura A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 4, p. 681-696
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Kreativität | Creativity | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409020