The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set
| Year of publication: |
2011
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|---|---|
| Authors: | Yang, Xiaojing ; Ringberg, Torsten ; Mao, Huifang ; Peracchio, Laura A |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 4, p. 681-697
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