The construction of tourist space by public administration and institutional communication : the image of the brand Andalucía as a tourist destination
Esther Martinez; Miguel Ángel Nicolás
| Year of publication: |
2014
|
|---|---|
| Authors: | Martinez-Garcia, Esther ; Nicolás, Miguel Ángel |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 2, p. 181-199
|
| Subject: | public service advertising | brand image | tourism campaigns | values | Andalucía | Markenimage | Brand image | Destinationsmanagement | Destination management | Öffentliche Verwaltung | Public administration | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Werbewirkung | Advertising effects | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373827