The consumer choice of e-channels as a purchasing avenue : an empirical investigation of the communicative aspects of information quality
Year of publication: |
2012
|
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Authors: | Lim, Jaejoo ; Grover, Varum ; Purvis, Russell L. |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 59.2012, 3, p. 348-363
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Experiment | Strukturgleichungsmodell | Structural equation model |
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