The consumer decision‐making process

Proposes a general framework for thinking in which various problems related to buyer behaviour are recognized. Examines how the marketing concept has developed this century. Reviews two comprehensive consumer behaviour models briefly, and after a more thorough examination retains a third as a consumer behaviour framework. Attempts to indicate the present situation with regard to consumer behaviour.

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Year of publication:	1971
Authors:	Pellémans, Paul A.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 2, p. 8-21
Publisher:	MCB UP Ltd
Subject:	Consumer behaviour \| Decision‐making \| Marketing \| Models \| Marketing development

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005155 [DOI]
Source:	Other ZBW resources

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