The consumer decision-making process
Deon Rousseau
| Year of publication: |
2003
|
|---|---|
| Authors: | Rousseau, G. G. |
| Published in: |
Buyer behaviour : a multi-cultural approach. - Oxford [u.a.] : Univ. Press, ISBN 0-19-578431-6. - 2003, p. 109-134
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003303844