The consumer experience and the absorbing story
Magnus Söderlund and Sofie Sagfossen
| Year of publication: |
2015
|
|---|---|
| Authors: | Söderlund, Magnus ; Sagfossen, Sofie |
| Published in: |
Nordic journal of business : NJB. - Aalto, ISSN 2342-9003, ZDB-ID 2824726-7. - Vol. 64.2015, 2, p. 103-118
|
| Subject: | Experiences | narratives | story-telling | empathy | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011503374