The consumer-generated product review : its effect on consumers and marketers
Ohyoon Kwon and Yongjun Sung
| Year of publication: |
2012
|
|---|---|
| Authors: | Kwon, Ohyoon ; Sung, Yongjun |
| Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 200-218
|
| Subject: | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349522