The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Sapna Rakesh; Arpita Khare
| Year of publication: |
2009
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|---|---|
| Authors: | Rakesh, Sapna ; Khare, Arpita |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 4, p. 378-396
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| Subject: | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863816