The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross‐national Comparison

Describes how disciplinary surveys conducted in the USA and South Africa reveal some interesting comparisons. Also how concentration strategies can assist targeting, marketplace production and assess market sales situations.

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Year of publication:	1993
Authors:	Morris, Michael H. ; Pitt, Leyland F.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 9, p. 36-57
Publisher:	MCB UP Ltd
Subject:	Marketing \| Marketing strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569310043188 [DOI]
Source:	Other ZBW resources

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014723062