The Contingency Effects of Supplier Influence Strategies and Their Implications for Retailer Cooperation
| Year of publication: |
2006
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|---|---|
| Authors: | Ishida, Chiharu ; Keith, Janet ; Brown, James ; Stoddard, James |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 14.2006, 1-2, p. 23-48
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