The contingency value of the partner firm's customer assets in a business-to-business relationship
Yoojin Oh, Jongkuk Lee, Namwoon Kim
| Year of publication: |
August 2018
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| Authors: | Oh, Yoojin ; Lee, Jongkuk ; Kim, Namwoon |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 73.2018, p. 47-58
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| Subject: | Interfirm relationship | Marketing alliance | Customer assets | Customer satisfaction | Stock market returns | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Strategische Allianz | Strategic alliance | B-to-B-Marketing | Business-to-business marketing | Kapitaleinkommen | Capital income | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Kundenwert | Customer value | Marketingmanagement | Marketing management | Börsenkurs | Share price | Aktienmarkt | Stock market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904664