The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India
Georgios Batsakis, Vasilis Theoharakis, Goudarz Azar, Satwinder Singh, Rahul Singh
| Year of publication: |
2019
|
|---|---|
| Authors: | Batsakis, Georgios ; Theoharakis, Vasilis ; Azar, Goudarz ; Singh, Satwinder ; Singh, Rahul |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 266-274
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| Subject: | Corporate-level strategy | India | Pricing strategy | Product-related diversification | Promotion strategy | Resource-based view | Indien | Preismanagement | Ressourcenorientierter Ansatz | Diversifikation | Diversification | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.04.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146629