The contingent value of marketing and social networking capabilities in firm performance
Nima Heirati, Aron O'Cass and Liem Viet Ngo
| Year of publication: |
2013
|
|---|---|
| Authors: | Heirati, Nima ; O'Cass, Aron ; Ngo, Liem Viet |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 1, p. 82-98
|
| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Soziales Netzwerk | Social network | Schwellenländer | Emerging economies | Mittlerer Osten | Middle East | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717936