The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
| Year of publication: |
2000
|
|---|---|
| Authors: | Graham, Roger C. ; Frankenberger, Kristina D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 50.2000, 2, p. 149-156
|