The Contribution of Econometrics to the Management of the Enterprise

Econometrics has strongly evolved in recent years on both methodological level and in terms of applications. This article presents different econometric methods (time series econometrics, information panels, models of duration) and their applications to companies: demand analysis and forecasting of sales, financial econometrics, marketing and integration of macro-econometric forecasts in the general policy of the company. The generalization of the computer tool has contributed greatly to the spread of econometric techniques applied to the company.