The Contribution of Ethical Obligation and Self-Identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers
| Year of publication: |
2000
|
|---|---|
| Authors: | Shaw, Deirdre ; Shiu, Edward ; Clarke, Ian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 16.2000, 8, p. 879-894
|