The contribution of in-house and external design activities to product market performance
Year of publication: |
2012
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Authors: | Czarnitzki, Dirk ; Thorwarth, Susanne |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 878-895
|
Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Make-or- Buy-Entscheidung | Make-or-buy decision | EU-Staaten | EU countries |
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