The contribution of intangible assets and expenditures to shareholder value
| Year of publication: |
2007
|
|---|---|
| Authors: | Heiens, Richard A. ; Leach, Robert T. ; Mcgrath, Leanne C. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 15.2007, 2, p. 149-160
|