The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Céline Solnais; Javier Andreu-Perez; Juan Sánchez-Fernández; Jaime Andréu-Abela
| Year of publication: |
2013
|
|---|---|
| Authors: | Solnais, Céline ; Andreu-Perez, Javier ; Sánchez-Fernández, Juan ; Andréu-Abela, Jaime |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 36.2013, p. 68-81
|
| Subject: | Neuroeconomics | Consumer neuroscience | Consumer research | Consumer behaviour | Neuromarketing | Konsumentenverhalten | Neurowissenschaften | Neuroscience | Neuroökonomie | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751686