The contributions of firm innovativeness to customer value in purchasing behavior
Jaesu Kim, Kyung Hoon Kim, Tony C. Garrett and Heonsoo Jung
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Jaesu ; Kim, Kyung Hoon ; Garrett, Tony C. ; Jung, Heonsoo |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 2, p. 201-213
|
| Subject: | Produktentwicklung | New product development | Firmenimage | Corporate reputation | Markenimage | Brand image | Kundenwert | Customer value | Mobiltelefon | Mobile phone | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511291