The control process in marketing channels : an exploratory investigation
Thomas W. Speh; E. H. Bonfield
| Year of publication: |
1978
|
|---|---|
| Authors: | Speh, Thomas W. ; Bonfield, E. H. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 54.1978, 1, p. 13-26,95-96
|
| Subject: | Absatzweg | Absatzpolitik | Einzelhandel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002851392