The Convergence of Planning and Execution: Improvisation in New Product Development
| Year of publication: |
1998
|
|---|---|
| Authors: | Moorman, Christine ; Miner, Anne S. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 3, p. 1-20
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