The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
| Year of publication: |
2009
|
|---|---|
| Authors: | Bloemer, Josée ; Brijs, Kris ; Kasper, Hans |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 1, p. 62-89
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