The corporate brand naming process in the net economy
Tobias Kollmann and Christina Suckow
| Year of publication: |
2007
|
|---|---|
| Authors: | Kollmann, Tobias ; Suckow, Christina |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 10.2007, 4, p. 349-361
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853800