The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Joan Carlini, Debra Grace, Cassandra France and Joseph Lo Iacono
| Year of publication: |
2019
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|---|---|
| Authors: | Carlini, Joan ; Grace, Debra ; France, Cassandra ; Lo Iacono, Joseph |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 1/2, p. 182-205
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| Subject: | Corporate social responsibility employer brand | CSR | CSR branding | employer brand | internal CSR | Corporate Social Responsibility | Corporate social responsibility | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1569549 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178375