The correlations between price cuts/changes and fee sensitivity on the choice of mobile phone service provider
Yi-Fei Chuang and Yih-Ching Tsaih
| Year of publication: |
2013
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|---|---|
| Authors: | Chuang, Yi-fei ; Tsaih, Yih-ching |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 12, p. 1178-1192
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| Subject: | price sensitivity | reference price | price promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Korrelation | Correlation | Mobilkommunikation | Mobile communications | Niedrigpreisstrategie | Low-cost strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126447