The Cost of Managing Intangibles in Global Markets

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

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Year of publication:	2010
Authors:	Corniani, Margherita
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2010, 2 Intangible Assets & Global Competition, 5
Publisher:	University of Milano-Bicocca
Subject:	Intangible Assets \| Global Competition \| Brand \| Brand Equity Patent \| Trademark DOI:http://dx.doi.org/10.4468/2010.2.05corniani

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

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