The "country-of-origin effect" in multinational corporations : sources, mechanisms and moderating conditions
Niels G. Noorderhaven; Anne-Wil Harzing
| Year of publication: |
2003
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|---|---|
| Authors: | Noorderhaven, Niels G. ; Harzing, Anne-Wil |
| Published in: |
Can multinationals bridge the gap between global and local?. - Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, ISBN 3-409-12447-0. - 2003, p. 47-66
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| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001774149