The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms
| Year of publication: |
2006
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|---|---|
| Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Vignali, Claudio |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 21679526. - Vol. 3.2006, 3-4, p. 459-476
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