The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Bartosz W. Wojdynski and Nathaniel J. Evans
| Year of publication: |
2020
|
|---|---|
| Authors: | Wojdynski, Bartosz W. ; Evans, Nathaniel J. |
| Subject: | advertising recognition | covert advertising | information processing | Native advertising | persuasion knowledge | sponsorship transparency | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1658438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200470