The creative use of insider ethnography as a means for organizational self investigation : the "Essence of Tesco" project
Mary Yoko Brannen, Terry Mughan and Fiona Moore
| Year of publication: |
2021
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|---|---|
| Authors: | Brannen, Mary Yoko ; Mughan, Terry ; Moore, Fiona |
| Published in: |
The Routledge companion to anthropology and business. - New York, NY : Routledge, ISBN 978-1-138-49642-2. - 2021, p. 132-154
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| Subject: | ethnographic approach | Organisationsforschung | Organizational research | Ethnologie | Ethnology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264342