The creator economy : an introduction and a call for scholarly research
Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu
| Year of publication: |
2024
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|---|---|
| Authors: | Peres, Renana ; Schreier, Martin ; Schweidel, David A. ; Sorescu, Alina |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 403-410
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| Subject: | Artificial intelligence | Content creators | Creator economy | Digital platforms | Marketing | Monetization | User generated content | Künstliche Intelligenz | Digitale Plattform | Digital platform | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2024.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057476