The credibility of online recommendations
Year of publication: |
2022
|
---|---|
Authors: | Lamr, Marián ; Dostál, Michal |
Published in: |
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing. - Cham : Springer International Publishing, ISBN 978-3-030-93131-5. - 2022, p. 151-175
|
Subject: | Customer reviews | Online ratings | E-commerce risks | Online Shopping behavior | Internet | Data Mining | Data mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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