The crisis as a challenge for growing : Some experiences of fundraising in two libraries at the University of Bologna
Purpose – The purpose of this paper is to describe the fundraising activities carried out by two libraries at the University of Bologna (Italy), which could be adopted by other libraries. Design/methodology/approach – The paper discusses the approach adopted and gives examples. Findings – The crisis can be an opportunity to identify weaknesses and strengths and then to study the market and find economic support, but also to improve services in order to meet different needs. Originality/value – The originality of the paper relies on the interpretation of the crisis as a challenge to build a network of library supporters and new interests in library services.
Year of publication: |
2013
|
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Authors: | Citti, Alessandra ; Zuccoli, Marina |
Published in: |
The Bottom Line. - Emerald Group Publishing Limited, ISSN 2054-1724, ZDB-ID 2014372-2. - Vol. 26.2013, 1, p. 31-38
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Fundraising | Library services | Italy | Libraries | Resource management |
Saved in:
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