The CRM handbook : a business guide to customer relationship management
Jill Dyché
| Year of publication: |
2002
|
|---|---|
| Authors: | Dyché, Jill |
| Publisher: |
Boston [u.a.] : Addison-Wesley |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 307 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-73062-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004679802