The CRM process in retail and service sector firms in Japan: Loyalty development and financial return
| Year of publication: |
2008
|
|---|---|
| Authors: | Minami, Chieko ; Dawson, John |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 5, p. 375-385
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