The cross-buying effect in a multi-vendor loyalty program in Korea
Seung Min Lee, Sang Yong Kim, Shijin Yoo, Tae Ho Song
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Seung Min ; Kim, Sang Yong ; Yoo, Shijin ; Song, Tae Ho |
| Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 20.2021, 3, p. 339-369
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| Subject: | Cross-buying | Multi-vendor loyalty program | Deal proneness | Spending limit | Brand dispersion index | Korea | Kundenbindungsprogramm | Loyalty program | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41291-019-00088-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586918