The crucial role of reference numbers on consumers' product preferences
Kunter Gunasti, Timucin Ozcan, Elizabeth Howlett
| Year of publication: |
2023
|
|---|---|
| Authors: | Gunasti, Kunter ; Ozcan, Timucin ; Howlett, Elizabeth |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-14
|
| Subject: | Consumer preferences | Duodecimal | Hexadecimal | Inch-pound | Metric | Non-metric | Numerical cognition | Package label | Product label | Product size | Reference numbers | Round numbers | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Kognition | Cognition | Konsumentenpräferenzen | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434878