The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Stefan Markovic, Oriol Iglesias, Yuqian Qiu, and Mehdi Bagherzadeh
| Year of publication: |
2022
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| Authors: | Markovic, Stefan ; Iglesias, Oriol ; Qiu, Yuqian ; Bagherzadeh, Mehdi |
| Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1552-4205, ZDB-ID 2011154-X. - Vol. 61.2022, 7, p. 1773-1803
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| Subject: | alternative attractiveness | brand authenticity | corporate social responsibility | structural equation modeling | word-of-mouth | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00076503211053021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396347