The cultural fit factor : creating an employment brand that attracts, retains, and repels the right employees

VIII, 157 S.

Includes bibliographical references and index

The foundation for integrating organizational culture and the employment brand -- So what is organizational culture? -- Employment branding and the employee value proposition -- Values create cultures -- Attract, retain, repel to increase the ROI of recruitment and retention -- The mad hatter: human resources as a marketer -- The great divide: generational differences and how to create an employment brand that bridges the gap -- Sustainability and branding: going green -- Combining culture and brand in a merger or acquisition -- The employment branding tool kit: how to build a brand.

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ECONIS - Online Catalogue of the ZBW