The cultural identity dimensions of shopping environments : an analysis of French second-generation ethnic consumers' discourse about their shopping experience

This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are organized according to cultural identity dimensions. Retail stores willing to target ethnic consumers must take into consideration these identity dimensions of their behaviors.

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Year of publication:	2010-09
Authors:	Darpy, Denis ; Silhouette-Dercourt, Virginie
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	consumer behavior \| store environment \| identity \| ethnicity

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010708897