The cultural identity of diet for the middle class : a field invetigation of a Western food restaurant in Shanghai
Year of publication: |
2016
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Authors: | Dandan, Ma ; Bo, Yang |
Published in: |
Journal of China marketing. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISSN 2058-2943, ZDB-ID 2869556-2. - Vol. 6.2016, 2, p. 47-66
|
Subject: | middle class | cultural identity | standardized foods | cultural marketing | Kulturelle Identität | Cultural identity | Mittelschicht | Middle class | Ernährungsverhalten | Eating habit | Gastronomie | Restaurant industry | Shanghai | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Food consumption | Ernährungssicherung | Food security | Soziale Schicht | Social class | Lebensmittel | Food |
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